Wednesday, March 18, 2009

AT A GLANCE TUES., MARCH 17 \| WED., MARCH 18 \| THURS., MARCH 19
=x-platform =games =mobile =social =marketing =biz dev =kids
8:00AM - 9:00AM BREAKFAST BUFFET & REGISTRATION
9:00AM OPENING REMARKS - Concert Hall
9:00AM - 10:00AM OCAD Digital Futures Keynote Address - Concert Hall
MAESTRO PROGRAM - Challenge Your Thinking Itay Talgam, Conductor, (IL) Music embodies knowledge and innovation, individual effort and collective achievement, and offers a work environment that is full of opportunities for excellence - just as any successful business. The "Maestro" program explores relationships between musicians, conductors and audiences, and grants new insights into organizational culture, teamwork and leadership. It demonstrates how elements essential in achieving excellence are universal. Challenging standard thinking by making its participants communicate and play together like musicians do, thus offering a fresh perspective. Presented by:
10:00AM - 10:35AM Sky Room NETWORKING BREAK & 2009 Canadian Interactive Industry Profile (CIIP) results launched
10:35AM - 11:35 AM Concert Hall 1x1 Meetings in the Clipper Room
IN - Media Super Panel The current state of the economy has impacted almost every sector. It may not be business as usual but looking at new technology, content and revenue possibilities has to remain at the forefront. Recession is not a time to stop innovating. This session will assess the current state of interactive digital media space - opportunities, innovations and approaches for the coming year. Moderator: Matt Hornburg Executive Producer/ Partner, marblemedia Participants: Stephan Argent VP of Digital Media, CTV Claude Galipeau Senior VP - Digital Media, Rogers Jonathan Lister Managing Director and Head of Google Canada Presented by:
11:35AM - 12:20PM 1x1 Meetings in the Clipper Room
Concert Hall	Sky Room	Round Room
OCAD Digital Futures Visionary Presentation Pirate: thief or information freedom fighter?: Regulation and copyright in a post broadcast world. In order to maintain traditional order and protect copyright, public policy has spend the past decade battling to keep up with the rapid pace of change in the media space - only to see technology leapfrog at every juncture. A constant state of change has become the new norm. How can policy catch up if the industry won't slow down? What regulatory world can we develop to accommodate for constant change? Can traditional broadcast systems adapt? Adam Singer Deputy Chair Content Board, Ofcom and Chairman, British Screen Advisory Council (UK) Presented by:	IN Short: Ontario Game Spotlight Short-form presentations - shining the spotlight on games Moderator: Kim Gibson Program Consultant - Interactive Digital Media OMDC Games: Keith Makse President Cerebral Vortex Games Mike Katchabaw Professor University of Western Ontario, CATGames Sylvain Rochon Co-Founder & CEO Sylien Games Hamed Abbasi Managing Director Vast Studios Presented by:	Presentation: Extreme Collaboration The best innovations can come from a new, unexpected source - �extreme� collaborations. NESTA is the National Endowment for Science, Technology and the Arts - a unique body with a mission to make the UK more innovative. They invest in early-stage companies, inform and shape policy, and deliver practical programmes that inspire others to solve the big challenges of the future. This presentation focuses on collaboration across fields, organizations, and sectors. From high-level hypothesis to on-the-ground experience of working with the likes of Virgin, Oracle and P&G, NESTA�s collaborative work will be used as a case-study to provide insights on reaching for the extremes to find success. Roland Harwood Director of Open Innovation, NESTA Presented by:
12:20PM - 1:30PM LUNCH BUFFET - catered by Marigolds & Onions Presented by:
1:30PM - 2:30PM 1x1 Meetings in the Clipper Room - UK Focus Exhibit Hall - IN Meetings
Building a "crush" The strategy behind creating content that people will talk about, blog about and share. During the 2008 election �Obama Girl� Amber Lee Ettinger became a national phenomenon when the viral video �I Got a Crush on Obama� was released online. In total, Obama Girl videos were seen more than 150 million times worldwide and garnered major international media attention. This session will discuss how they use social mediadiscuss how they use social media, online video and communication with their viewers to build an audience and create online videos that often become a part of pop culture Amber Lee Ettinger Obama Girl Barely Political / Barely Digital Ben Relles Creator Barely Political / Barely Digital Interviewer: Catherine Warren Founder & President, FanTrust Entertainment Strategies Presented by:	INsights Internet Video: What is the killer strategy? In late 2008 ABC Australia rolled out the country�s most successful Online Video service, iView. What is strategically the best approach for a high impact video strategy? What carries more weightquality of video, quantity of video, number of features, or portability of content? A case study of Australia�s iView and compare and contrast with the world�s leading Online video services including: Joost, 4oD, Hulu, iPlayer. Dan Fill Head of Multiplatform Production ABC Australia (AU)	Global Mobile Lessons for Canada? This session will review and discuss international trends in mobile marketing and innovations - with examples from other regions - look at how mobile companies are connecting with consumers. What lessons can be adapted for the Canadian marketplace? Moderator: Simon Foster VP, Business Development, GlassBOX Television Inc. Participants: Alain Dolium CEO, OBAD Mike Carter President & CEO, MyThum Interactive Evan Kelly Advisory Services Partner PricewaterhouseCoopers LLP Presented by:
2:30PM - 3:30PM 1x1 Meetings in the Clipper Room Exhibit Hall - IN Meetings
NP2 - New Platforms / New Players The games sector is expanding breaking new ground and reaching new audiences. Consoles are now delivering online content and broadcaster services, and educational content using games is breaking out at all levels - the long time pariah of the media worlds is too significant to ignore. This session looks at some of these developments and at how other media can react and what opportunities are out there. Moderator: Fred Hasson CEO, RedBedlam, (UK) Participants: Barbara Bailie Director Interactive, Astral Television Networks Dan Hon Co-founder & CEO, Six to Start Tom Frencel President, Capybara Games Presented by:	IN Short - France Spotlight This session will shine the spotlight this years highlighted region - France - giving our French delegates a chance to tell you, in short individual presentations, what business brings them to IN. Moderator: Ian Kelso President & CEO, Interactive Ontario Participants: Eric Clin: Cap Digital cluster (Paris) Eric Baesa: Representant of Imaginove cluster (Lyon) Bertrand Guilbaud: Media & Networks cluster (Rennes) Jean-Francois Szlapka: Solidanim, Motion Capture Supervisor Herve Heully: New3S, CEO	Apps Boom They�re small, easy to make and can punch above their weight in terms of the revenues and attention they generate. Over the past couple of years - with developments in mobile devices and on social networking platforms applications have become incredibly popular. New business forming to make them, great ideas form overnight success stories - but infinitely more are just forgotten about. This session will explore this application boom - who is doing what, how & why. Moderator: Jay Goldman Technologist, Designer, Speaker, Author Participants: Joel Auge Owner / Partner, Hitgrab Paul Burns Vice-President of Video & Mobile, Canwest Digital Media Mark Ruddock CEO, Viigo Albert Lai CEO/Founder, Kontagent
3:30PM - 4:10PM NETWORKING BREAK - French Toast Wine and Cheese Presented by:
4:10PM - 5:30PM 1x1 Meetings in the Clipper Room
4:10PM - 5:30PM Concert Hall
Future of the Medium Part One - The Right Questions The CRTC is in the process of determining whether the definitions and rules set up in the Broadcasting Act, last revised in 1991, apply to content and services in the �New Media�. Their mandate, to protect the nationalized Canadian broadcasting system, could have many repercussions for how content on interactive platforms is funded and distributed in Canada in the future. But are they asking the right questions? Is the commission properly equipped to create regulation for the Internet? If so, what kind? If not, who should be charged with creating a plan to ensure Canadian products and services can compete in the highly competitive global marketplace? Moderator: Kevin Bartus President, Ideon Media Participants: David Ellis Professor, York University Ivor Tossell Journalist, The Globe & Mail David U.K. Managing Director, Worldwide, Heavy.com Jeffrey Elliott Co-CEO GlassBOX Television Presented by:
5:30PM End of Day Wrap Up - Concert Hall 8:00PM - 11:00PM ShmoozIN' Networking Reception featuring music from Juno nominated artist Lori Cullen Shmooze Nightclub - 15 Mercer St., Toronto, ON Click here for directions Presented by:
AT A GLANCE TUES., MARCH 17 \| WED., MARCH 18 \| THURS., MARCH 19
=x-platform =games =mobile =social =marketing =biz dev =kids

This schedule is subject to change.

Partners

Wednesday, March 18, 2009

Delegate Area

News