Thursday, March 19, 2009

In The Room:
Achieving ROI Through Social Networks


A high-level interview with Juliette Powell.  Drawing upon her experience as a social media expert and co-founder of The Gathering Think Tank, to examine practices of successful business leaders who use social networking, in her book 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking

Moderator:
Nathon Gunn
CEO, Bitcasters

Speaker:
Juliette Powell
Author, and co-founder The Gathering Think Tank (USA & CA)

Point of Entry: Portals

Looking for news?  Sports?  Entertainment?
Terra, one of Brazil's largest internet portals, and the CBC will kick-start this conversation about advertising and engaging audiences on your site with presentations on the their respective marketplaces and approaches to content and developing technology. 

Paulo Castro
President, Terra Brazil & IAB Brazil

Bill Mohri
Executive Director - Marketing & Planning, CBC

10:35AM - 11:35AM
1x1 Meetings in the Clipper Room

Tooning IN:
The evolution of interactivity in kids cartoon formats

Exploring the opportunities for producers to work across borders, formats and platforms to create new levels of engagement with animated entertainment.

Moderator:
Dan Fill
Head of Multiplatform Production, ABC Australia (AU)

Participants:
Mark Bishop
Executive Producer / Partner, marblemedia
James Fox
Director of Original Productions and Development, Turner Broadcasting International (UK)
Alexis Godais
Co-Founder, la Cartoonerie (FR)
Caroline Soucy
Director, TELETOON Interactive

OCAD Digital Futures Visionary presentation -

Digital Transformation:
organizing internationally using social media for social good.
 

Anita Yuen
Global Digital Fundraising Specialist, UNICEF (CH)

Presented by:

 

Transmedia Tales: Experimenting with Stories

Experimentation with genre-bending cross-platform storytelling has opened up new avenues for expression. The character and story universe has been effectively extended to allow for a unique interplay that could never have been anticipated in the world of linear television. By ratcheting open the narrative form, technology and creativity together have spawned exciting new ways to architect interaction - and winning over next generation media consumers around the world. Can mass media content makers use this form of collaborative invention to grow loyalty and build audience?

Moderator:
Kelly Lynne Ashton
Director of Policy, Writers Guild of Canada

Participants:
Patrick Crowe
Co-President (Senior Producer), Xenophile Media
Richard Lachman
Assistant Professor, Ryerson University
Geoff Whitlock
Interactive Lead, Venture Communications
Drew Wilkins
Client Services Director, fish in a bottle

Presented by:

11:35AM - 12:20PM
1x1 Meetings in the Clipper Room

Building it Backward:
A case-study

How building an audience online first, across multiple interactive platforms, can create richer opportunities for both audiences and broadcasters.

Brands and Broadcasters are looking for ways to tap into increasingly more elusive audiences.

Hot off of the launch of their rapidly expanding virtual world Spark City, Fuel Industries will discuss how content creators with original entertainment properties can create an interactive audience-building strategy online that allows for exciting and profitable integration opportunities for both broadcasters and advertisers across various platforms, from iPhone to television and beyond.

Mike Burns
CEO, Fuel Industries
Warren Tomlin
CCO, Fuel Industries

Presented by:

Mobile Innovation (From the Fringe) Stories from the frontlines of making applications for mobile.


These punk-rock Ruby and South Park inspired companies will take you a tour of their hit iPhone apps - from LBS to brand extensions - where they came from and why cool ideas make all the difference.

Moderator:
Wesley Fok
Writer/Web Developer, Clear Sky Media

Participants:
Pete Forde
Partner, Unspace
Jelle Prins
Founder, Moop.Me (NL)

DemoCamp @ IN

Moderator:
David Crow
Evangelist, Microsoft

Participants:
Christopher Golda
Founder, BackType
Albert Lai
CEO/Founder, Kontagent
Jon Lax
Partner, Teehan+Lax

12:20PM - 1:30PM
LUNCH BUFFET  - catered by Marigolds & Onions

Featuring: IN THE LINE OF FIRE
Taking Aim at Industry Issues: 5 minute rants on interactive media

Participative Drama

When couch potatoes becomes participants, one-way storytelling gives way to interactive, multiplatform drama.

Real people have meaningful relationships with fictional characters, the story takes new directions according to participant input, the drama unfolds in the streets, tv and the internet, and fiction really has no limits.

The company P presents two case examples of participation dramas: the Emmy winning The Truth About Marika (2006) they created together with Swedish Television and Dollplay (2008) - unique
participation drama for Joss Whedon's new show Dollhouse - which they made with 20th Century Fox Television.

Mike Pohjola
Co-Founder
the company P

IN Short: short-form presentation series

Shining the spotlight on great Ontario companies creating leading edge products in the interactive media industry.

Moderator:
Kim Gibson
Program Consultant - Interactive Digital Media
OMDC

Technology:
Mike (JB) John Baptiste
CEO
Peerset
Dr. Parham Aarabi
CEO
Modiface

Interactive Content:
Michael Gibson
President, Writer, Director, Producer
ZAPdramatic
Faisal Anwar
Digital Media Artist
360EXtEndEd
John Bessai
Director/Producer
Cinefocus

Presented by:

Kidz-ville

Engaging, entertaining and educational offerings - this session will assess the value of virtual worlds for kids.

Moderator:
Ted Brunt
Sr. Consultant, marblemedia

Participants:
Laurie Densen
Director of Business Development
Whyville (USA)
Alex Gueriguian
Co-Founder & Digital Director
Fidel Studios
Jennifer Jensen
Associate Professor of Pedagogy & Technology, York University

Presented by:

OCAD Digital Futures Visionary Presentation -

Beyond the hype of flicktwitfacespace:
The mundane, everyday life of social media

Human beings are fundamentally social. It is not surprising, therefore, that social connection sites are flourishing, with more and more people signing up for Flickr, Twitter, Facebook, MySpace and many other similar services. In these digital agora, people can meet with others, share content and generally chew the cud of everyday life.

In this talk will offer some observations from case studies of how these services are fitting into everyday lives, and in so doing, she will speculate on where we can go from here.

Elizabeth F. Churchill PhD, Principal Research Scientist, Yahoo Research

Presented by:

 

Toying with New Platforms

When kids find something they love play with they want to have it in all forms.

This session will explore the convergence of toys, interactive platforms, and the opportunities stemming from brand extensions.

Moderator:
Aron Dunn
Director of Creative Development - Portfolio Entertainment

Participants:
Adam Dunn
President, Monster Factory
Mark Northwood
VP Worldwide Licensing, Nelvana
Matt Wexler
Executive Producer,
Spin Master Entertainment

Disrupting the game: Free2Play Innovation


"Free to play", has become a catch - all for new models in the games industry and even perhaps a by word for disruptive models  - "Free to play" challenges existing business models in a counter intuitive way, addresses piracy issues dominant in major parts of the global media landscape, and offers entrepreneurs opportunities to innovate and create new viable businesses. This session will look at those who have done it, see what the money men think and how the old media have reacted.

Moderator:
Fred Hasson
Executive Director, RedBedlam (UK)

Participants:
Thomas Bidaux
CEO, ICO Partners
Jon Walsh
Chief Executive Officer, Groove Media
Edward Williams
Senior Analyst, BMO Capital Markets (USA)

Presented by:

Future of the Medium
Part Two - The New Rules

Canadians are sometimes divided about the role of the state in the funding of media content and services. We do know however, that creative industries have become a large and growing economic engine. Most governments, especially in the prevailing economic conditions, recognize the value of job creation and investment.

We are already the 3rd largest developer of video games in the world. Yet it is still extremely difficult for interactive media companies to access the capital they need to grow in Canada. So as the manufacturing sector melts away, is this a new area for potential growth? Or are we too late?

Moderator:
Alan Sawyer
Principal Consultant - Two Solitudes Consulting